August 27, 2026
Huddly AS – Mandatory notification of trade in connection with the private placement
Oslo, 27 August 2026: Reference is made to the stock exchange announcement published by Huddly AS ("Huddly" or the "Company", ticker: HDLY) on 26 August 2026, regarding the successful private placement (the “Private Placement”) of new shares in the Company (the "Offer Shares") raising gross proceeds of NOK 50 - 70 million (the "Offer Size") with a fixed price per Offer Share of NOK 22 (the "Offer Price").
Subscription by primary insiders and close associates
The following primary insiders in the Company, including members of the Company's board of directors, have been allocated and subscribed for Offer Shares for a total of NOK 17.95 million (approx. 25.8% of the Private Placement) at the Offer Price:
- Sonstad AS, being a company closely associated with Jon Øyvind Eriksen, chair of the board, has been allocated and subscribed for 454,545 Offer Shares;
- Kolberg Motors AS and Multiplikator AS, being companies closely associated with Kristian Kolberg, a board member of the Company, have been allocated and subscribed for 272,727 and 68,181 Offer Shares, respectively;
- Digital Hverdag AS, being a company closely associated with Bente Sollid, board member, has been allocated and subscribed for4,545 Offer Shares;
- Rósa Stensen (CEO) has been allocated and subscribed for4,545 Offer Shares;
- Abhijit Saha Banik (CFO) has been allocated and subscribed for4,545 Offer Shares; and
- SOM Holding AS, being a company closely associated with Stein Ove Eriksen, co-founder and CPO, has been allocated and subscribed for 4,545 Offer Shares.
In addition, and to facilitate delivery-versus-payment ("DVP") settlement of shares allocated to investors in the Private Placement, Sonstad AS has, pursuant to a share lending agreement, lent a total of 3,161,444 existing and unencumbered shares in the Company to Pareto Securities AS, acting as manager in the Private Placement (the "Manager"). The loaned shares are hence already admitted to trading on Euronext Growth Oslo. The share loan will be settled by re-delivery from the Manager of new shares in the Company to Sonstad AS following registration of the share capital increase pertaining to the Private Placement with the Norwegian Register of Business Enterprises. The new shares will be issued under the same ISIN number as the Company's existing shares.
Please see the attached notifications of trade for further information.
Contacts
For more information, please contact:
Jon Øyvind Eriksen, chair of the Board, +47 93 06 03 30, admin@sonstad.no
Abhijit Saha Banik, CFO, +47 40 83 09 64, abi.banik@huddly.com
Disclosure
This information is subject to the disclosure requirements pursuant to article 19 of the EU Market Abuse Regulation (MAR) and section 5-12 of the Norwegian Securities Trading Act.
About Huddly AS
Disruptive innovation is our heartbeat at Huddly. We're committed to pushing technology and challenging the status quo to empower human collaboration. Combining our industry-leading expertise in artificial intelligence, software, hardware, and UX, we craft intelligent camera systems that enable inclusive and productive teamwork. Huddly cameras are designed to provide high-quality, AI-powered video meetings on major platforms, including Microsoft Teams, Zoom, and Google Meet. With upgradable software, durable hardware, and engaging user experiences, they are the ideal choice for organizations seeking a future-proof, scalable, and sustainable solution. Founded in 2013, Huddly is headquartered in Oslo, Norway, with presence in the US and EMEA and distribution globally.