March 11, 2026
Huddly AS – Mandatory notification of trade – Subscription and share lending in the Private Placement
Oslo, 11 March 2026: Reference is made to the stock exchange announcement published by Huddly AS ("Huddly" or the "Company", ticker: HDLY) earlier today regarding approval by the extraordinary general meeting of the private placement of 3,750,000 new shares at a subscription price of NOK 20.00 (the "Subscription Price") per new share as announced on 24 February 2026 (the "Private Placement").
The following primary insiders and close associates of primary insiders have been allocated and subscribed for shares at the Subscription Price in the Private Placement:
- Sonstad AS, being a company closely associated with Jon Øyvind Eriksen, chair of the board, has been allocated and subscribed for 500,000 shares;
- Kolberg Motors AS and Multiplikator AS, being companies closely associated with Kristian Kolberg, a board member of the Company, have been allocated and subscribed for 650,000 and 100,000 shares, respectively;
- Mertoun Capital AS, being a company closely associated with Jostein Devold, board member, has been allocated and subscribed for 15,000 shares;
- Digital Hverdag AS, being a company closely associated with Bente Sollid, board member, has been allocated and subscribed for 10,000 shares;
- Taes Invest AS, being a company closely associated with Anika Jovik, board member, has been allocated and subscribed for 5,000 shares;
- Rósa Stensen, CEO, has been allocated and subscribed for 5,000 shares;
- Abhijit Saha Banik, CFO, has been allocated and subscribed for 5,000 shares;
- SOM Holding AS, being a company closely associated with Stein Ove Eriksen, co-founder and CPO, has been allocated and subscribed for 5,000 shares;
In addition, and to facilitate delivery-versus-payment ("DVP") settlement of shares allocated to investors in the Private Placement, Sonstad AS and Kolberg Motors AS have, pursuant to a share lending agreement, lent a total of 3,750,000 existing and unencumbered shares in the Company to Pareto Securities AS, acting as manager in the Private Placement (the "Manager"). The loaned shares are hence already admitted to trading on Euronext Growth Oslo.
The share loan will be settled by re-delivery from the Manager of new shares in the Company to Sonstad AS and Kolberg Motors AS following registration of the share capital increase pertaining to the Private Placement with the Norwegian Register of Business Enterprises. The new shares will be issued under the same ISIN number as the Company's existing shares.
Please see the attached notifications of trade for further information.
This information is subject to the disclosure requirements in article 19 of the Regulation EU 596/2014 (the EU Market Abuse Regulation) and section 5-12 of the Norwegian Securities Trading Act.
For more information, please contact:
Jon Øyvind Eriksen, chair of the board, +47 93 06 03 30, admin@sonstad.no
Abhijit Saha Banik, CFO, +47 40 83 09 64, abi.banik@huddly.com
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About Huddly AS
Disruptive innovation is our heartbeat at Huddly. We're committed to pushing technology and challenging the status quo in to empower human collaboration. Combining our industry-leading expertise in artificial intelligence, software, hardware, and UX, we craft intelligent camera systems that enable inclusive and productive teamwork. Huddly cameras are designed to provide high-quality, AI-powered video meetings on major platforms, including Microsoft Teams, Zoom, and Google Meet. With upgradable software, durable hardware, and engaging user experiences, they are the ideal choice for organizations seeking a future-proof, scalable, and sustainable solution. Founded in 2013, Huddly is headquartered in Oslo, Norway, with presence in the US and EMEA and distribution globally.